Companies like Electronic Arts and Amazon are making full use of AI in games, from generating plots and graphics to checking algorithms for errors. But not all big bosses are thrilled with this idea. For example, the head of Take-Two Interactive, Strauss Zelnik, is dubious about this.
At the CNBC technology conference, Zelnik said that he was not against AI in principle, but so far his company does not plan to change its work much because of it. He believes that AI has no real talent – it cannot come up with something completely new, but simply takes and redoes what is already there, because it learns from old data.
Even if the AI was perfect, do you really think that you can just push a button and get a new Grand Theft Auto along with a plan on how to sell it? Of course not. It’s just not possible. And even if it had worked out, the game would have been so-so. Just a copy of something. Without a spark,” Zelnik emphasized.
But he acknowledges that AI can already be useful in processing large amounts of data, for example, whether it’s data analysis, template-based content generation, or using large language models (LLM). But when you need to show talent, come up with something funny, convey emotions, or embody the author’s idea, AI gets lost. He doesn’t understand what’s important right now, doesn’t feel like people like him, and isn’t capable of Rockstar’s signature humor.
Zelnik recalled that his company has always tried to make games in which the soul is invested, so that they will be remembered for a long time. And the most striking example is the Grand Theft Auto series.Our developers are wonderful masters of their craft. Rockstar Games is always trying to make something as good as possible. And they do it over and over again,” he said.
Rockstar Games is currently working on Grand Theft Auto VI, which is scheduled to be released on May 26, 2026. So far, the game is planned only for PlayStation 5 and Xbox Series, but then it will appear on computers.
