Ubisoft has openly bet on generative artificial intelligence and no longer hides its role in the development of its future games. The French publisher has begun to include neural network skills in the mandatory requirements for new employees — and is doing this immediately for key roles on AAA projects.
Ubisoft’s recent vacancies, including the position of technical art director for an unannounced AAA project, include specific AI tools among the required skills: ComfyUI, MidJourney, Hunyuan and NanoBanana. In addition, candidates for Ubisoft should confidently work with ChatGPT and GitHub Copilot — that is, they should understand not only image generation and 3D assets, but also AI assistants for programming and working with text.
The wording in the Ubisoft Paris vacancies is extremely direct: the team will have to explore which scenarios of using generative AI are really capable of improving gameplay and gaming experience. No reservations “in the future” or “maybe in the future” — the task of implementing neural networks is assigned to the studio’s current projects.
Until recently, major game publishers preferred to talk about artificial intelligence in game development cautiously: the topic is acutely perceived by both players and developers themselves. Ubisoft, apparently, decided to skip this stage. When specific AI tools like MidJourney and ComfyUI fall directly into the candidate requirements, it’s no longer about an experiment by an individual team, but about a corporate installation at the company level. This is an important signal for the industry: generative AI is no longer an optional skill and is turning into a basic competence, without which it is becoming increasingly difficult to get into big development.
Ubisoft is not alone here. Automation and neural networks have been infiltrating the pipelines of large studios for a long time, from generating concept art and assets to assisting in writing game code. The difference is that it is Ubisoft that relies on AI as publicly as possible, through vacancies that the entire gaming industry sees. How exactly generative artificial intelligence will affect gameplay in future Ubisoft games is still an open question. But the French publisher has outlined the direction very clearly.
