The Capriotti’s sandwich chain from the USA has released a rather bold move — it has signed an official sponsorship agreement with the FaZe Vegas team, which plays in the Call of Duty League. The brand’s logo, by the way, will now be on the players’ uniforms for the entire upcoming CDL season — the first time, in general, when a food brand fits so seriously into this crowd. The teams even came up with a personal menu for the most productive fighter. Cool, right?
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Strategic snack and bonuses for fans
The owner of the FaZe Vegas franchise, Paul Hamilton, is quite an enthusiast, apparently. The guy is openly happy about the deal and explains it simply: while his team is crushing rivals on the map, Capriotti’s provides guys with top burgers and premium sandwiches. Win-win, in short, both sides are in the black. For the brand, this is generally a debut in the esports industry, and on a grand scale. Fans all over America will grab exclusive prizes from Capriotti’s for every victory of their favorites — it’s a small thing, but the fans are pleased.
What do fans get from the partnership
Loyalty program for CDL viewers:
FaZe Vegas Rewards & Bonuses
It seems that the brand didn’t just put a logo on the jersey — they built a whole audience engagement system, which is logical.
Cultural expansion and numbers
Ashley Morris, who runs Capriotti’s as CEO, is looking far ahead. By 2026, according to her forecasts, the esports audience should surpass the target of 640 million people worldwide — an impressive figure, you must agree. And here’s the most interesting thing: the company wants to enter this gigantic market precisely through live contact with the community of players. Partnering with FaZe Vegas, which has a lot of trophies in the Call of Duty League, looks like an extremely sensible step for the food brand – not just advertising, but connecting with loyal fans.
Why esports attracts traditional brands
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Key factors driving the growth of interest in esports (2024-2026):
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Young audience: 68% of esports viewers are aged 18-34, active consumers
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Online presence: The average CDL fan spends 12+ hours a week on streams and matches
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Loyalty: 73% of fans trust brands that sponsor their favorite teams
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Global reach: CDL broadcasts are watched in 120+ countries simultaneously
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Conversion: Sponsorship in esports generates sales growth of 22-35% in the target audience (Newzoo 2024 data)
Curiously— the traditional fast-food business used to ignore esports, now they see it as a gold mine.
Comparative audience growth chart:
Market Analytics & Forecasts — 2026
The figures, let’s put it this way, are impressive — the market is growing by leaps and bounds.
The story of FaZe Vegas’ victories in the Call of Duty League
By the way, FaZe Vegas is not just a random team in CDL — it is a team with a serious track record. Over the past three seasons, the squad has regularly reached the top 4 tournaments, and twice scored Major victories. That’s why Capriotti’s chose them for their debut sponsorship — no one wants to work with average women, it makes sense.
Key achievements of the team:
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2 CDL Major wins (2023, 2024)
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Top 3 at the CDL 2024 World Championship
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Average win rate of 67% over the last season
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4 players in the top 20 best CDL pros according to statistics
In short, the guys got such a partner for a reason — the results speak for themselves.
FaZe Vegas will host the CDL 2026 Championship
Las Vegas, in general, will soon turn into the world capital of Call of Duty — the FaZe Vegas team, together with the ESL FACEIT Group, will organize the CDL 2026 championship. The event will take place from July 16 to July 19 at the Michelob ULTRA Arena, and on a scale unprecedented for the series.
Facts worth keeping in mind:
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Capacity: The arena with 12,000 seats is, in fact, the largest venue in the history of CDL tournaments
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Prize money: The fund will be exactly $2 million (approximately 1.4 million pounds) — a serious amount, really
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Participants: A total of 8 elite squads will compete for the main trophy of the season
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Format: The playoffs will be held in double-elimination mode – you give drama and comebacks
Tickets for the event are already being sold out on the official FaZe Vegas website. One—day tickets, apparently, will be put on sale a little later – the organizers are deliberately stretching the hype, interestingly. It’s cool that the industry is growing at such a pace — five years ago, a 12,000-person Call of Duty tournament seemed like a fantasy.
How are sandwiches changing the esports trend or long—term strategy?
The partnership between Capriotti’s and FaZe Vegas is, in fact, part of a big trend. Traditional food brands began to actively enter esports back in 2022, but only now has it become systemic. Here are some examples:
Other food brands in CDL and esports:
Sponsorship Agreements in Esports and Sports
Apparently, the industry has realized that gamers consume just as much as regular athletes, and their audience loyalty is higher. Capriotti’s took a smart approach here: instead of a one-time promotion, they launched a long-term contract with community integration. We’ll see how this translates into sales—if it’s successful, other chains will follow.
