The Berlin—based G2 esports organization has unveiled its debut partnership in the world of anime, a capsule collection inspired by webtoon and anime Solo pumping. The limited-edition drop includes streetwear in the “hi-lo” style, which is best suited for online management.
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The story of the hero’s transformation is at the heart of the design
Rise to a new level (Leveling alone) — “Manhwa oh Son Jin”, “Servant of the People”, “thank you”, “leveling system”, turns from a non-scientist into a Shadow monarch. In short, an ordinary person achieves greatness, drenches bosses in dungeons and recruits an army from the shadows.
This popular fantasy web novel Cast Iron was released back in 2016. In South Korea, they made a webcomic based on it, which appeared in the Crunchyroll Android browser in January 2024. The second season started in the spring, which kind of hints that this thing is one of the main projects of the year.
Dark design with zippers and sparks.
The first solo pumping from G2 is done in an understated size with traditional accents. According to the creators, the group reflects Jin Wu’s “bursts of power in tan” — the lightning motifs simultaneously mimic the bursts of power of the personalities.
The line includes:
- Solo Leveling sweatshirt with a dagger-type zipper
- Long sleeves to match the color scheme
- Sweatpants from the capsule
- A T-shirt for the face and a mirrored T-shirt with a graphic composition
“This is not just a fashion statement, it’s a maniac of the time, where gaming, Aimee and street culture are moving,” says Sabrina Rathi, CEO of G2 Esports. “I love an unsuccessful narrative about myself and society. Fans will be able to carry this story, live it. The collaboration continues our mission to rethink esports fashion and create sophisticated pieces at the intersection of fandom and lifestyle.”
From esports to lifestyle, the brand is only 10 years old
For G2, Armyets is a release — another step towards becoming a global lifestyle brand. Over the past decade, the samurai have expanded their portfolio far beyond tournaments: agencies have launched 62 media holdings, entered traditional sports through Gerard Pique’s Kings of the League, and a month ago released their own comic strip red Aura.
The leading teams included projects with Ralph Lauren and Smiley. No, that’s not true-participating in solo leveling is the first in this genre, and it participates in the trend of esports anime crossover.
The culture of grinding combines games and otaku
G2 is not alone in its placement strategy. 100 thieves and Law enforcement officers divided street clothes into two parts. But the Crunchyroll collaboration stands out: it’s related to “from zero to hero,” which is esports with a manx narrative of constant growth.
Limited edition clothing raises the aesthetic level — once it looked like a novelty to something new. To rethink the world with the audience: gamers understand what a grind is, and Song Jin-woo’s fans see it as a reflection of public life.
A group of solo levelers are in the G2 drop store for a limited time. Learning the hype around anime (winner of the Crunchyroll Anime Awards) and the organization’s stat, you become a freshman bistro in a new trend in the field of esports products – the fusion of anime and gaming.
