On March 27, 2026, PUBG Mobile launches a collaboration with Thai K-pop stars: BamBam from GOT7 and MINNIE from (G)I-DLE. The event is timed to coincide with the 8th anniversary of the game – and judging by the scale of the announcements, they won’t let you pass by.
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Who are BamBam and MINNIE?
BamBam (Kunpimook Bhuwakul) is a GOT7 member known to fans not only as a rapper and vocalist, but also as an avid gamer who regularly appears on streams. MINNIE (Nicha Yontararak) is the lead vocalist of (G)I-DLE with original tracks in her portfolio and tens of millions of listeners. Both are from Thailand, and both have already hinted at a joint project. The duet turned out to be organic — and not accidental.
The track “CARRY YOU” and what to do with it in the game
The central element of the collaboration is the joint song “CARRY YOU”. The teaser of the clip was released on March 21, 2026 and quickly spread across YouTube, TikTok and Instagram — the video contains enough references to the PUBG gameplay: zones, drops, action. A full-fledged MV will appear on March 27 along with the start of in-game events.
From the same date, “CARRY YOU” will become lobby music – it will be played every time you enter the match.
What will be given for admission from March 27 to March 29
For three days of daily logins, players will collect:
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BamBam × MINNIE track “Carry You” as an in-game reward;
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An exclusive avatar of the 8th anniversary and its frame;
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“Space Gift” is a thematic item for the profile.
The developers have also announced additional events with exclusive items — by analogy with previous collaborations, these may be skins, emojis or graffiti with references to artists. Plus two promo codes to activate right now: ILOVEPUBGM and PUBGM#1CIRCLE.
Why it works
PUBG Mobile consistently uses music collages as a retention tool: players listen to the track in the lobby, post screenshots on TikTok and VK, and return for daily rewards. GOT7 and (G)I-DLE fans receive official merchandise inside the game, which is a direct route to a new audience. The teaser is already collecting thousands of likes in Russian-language publications: the community is waiting.
