Brawl Stars World Finals 2025: 90% drop in viewership
The Brawl Stars World Finals 2025 in Stockholm at DreamHack were quieter compared to last year’s event. According to analytical data from esports charts, the peak online audience fell from 1.1 million to 211,000 viewers. For those who are familiar with the topic, the difference is immediately visible. It mostly depends on the format, location, and where you watched it.
Last year, Supercell combined the Brawl Stars finals with Clash Royale and Clash of Clans in the great halls of Helsinki, and in 2025, Brawl Stars was on its own at DreamHack. Everything affected the viewership drop, as part of the audience got used to a common celebration where several tournaments are combined into one show.
At the same time, the broadcast became almost twice as long, but the average viewership still dropped to 119,035 viewers compared to last year’s 639,209. It’s hard not to notice that the extended schedule didn’t help keep the interest going — on the contrary, many watched selectively, rather than the whole day.
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Why has the audience’s interest in Brawl Stars World Finals 2025 dropped dramatically
Analysts attribute the drop in interest to several factors. Firstly, the lack of synergy with other Supercell games — in 2024, the combined format attracted fans of three franchises at once. Secondly, the location change: the move from Helsinki Convention Center to Stockholm could affect the accessibility of the event for some of the audience.
Nevertheless, the teams are always discussed in public among the audience, and again they showed high numbers. Japanese Crazy Raccoon was able to move into the top three most sought-after participants in terms of views. Next to them are familiar names: SK Gaming, HMBLE Team and Revenant XSpark, whose series have also attracted significant interest. According to the summary of broadcast statistics, viewers were more likely to choose matches with intense wrestling, which completely coincides with the typical behavior of the Brawl Stars audience.
The distribution by language segment showed good geographical diversification: English and Spanish viewers gathered approximately 50,000 viewers each, Portuguese audience reached 39,959 people, and Japanese streams — 35,506 views.
Crazy Raccoons victory at World Finals 2025 and tournament match features
The Japanese Crazy Raccoon team won the championship trophy, having won a landslide victory over the Italian HMBLE team. The current triumph has become especially significant — exactly one year ago, the same teams met in the final, but then the victory was celebrated by the Italian side.
Both teams started from the group stage, where CR had already beaten its future opponent. Other contenders for the title, SK Gaming and Totem Esports— also qualified for the playoffs, forming an intense knockout bracket where almost any pair could claim match of the year status.
The prize pool of the tournament was equal to $1 million, and the winners took home 40% of this amount (approximately £754,330). The Japanese team has a new authoritative status as the strongest organization in the region in mobile esports.
Why the playoffs saddened fans
The playoff stage did not meet the expectations of fans, in which every second of the battle can be decisive. Six of the eight series ended with a crushing 3-0 score, which significantly reduced the degree of intrigue. Only two series reached the decisive fifth card (2:3), and they topped the ranking of the most attended matches.
This pattern is confirmed by a well-known fact: viewers turn on broadcasts more actively when the outcome of the confrontation remains in doubt until the last moment. One-sided episodes, no matter how masterful the favorite’s actions may be, lose out in entertainment to intense comebacks.
How YouTube Became the Main Brawl Stars Broadcast Platform in 2025
A curious shift has occurred in the presentation to the audience on the viewing platform. YouTube proved itself to be the best and was able to make itself the leader with an indicator of 147,974 viewers, ahead of Twitch by more than 90 thousand users. A year ago, the situation looked diametrically opposite — Twitch dominated with a peak of over 900,000 people.
This trend may indicate the gradual transition of the Brawl Stars esports audience to Google video hosting. The reasons can be different: from the specifics of recommendation algorithms to the banal technical convenience of playback on mobile devices.
Updated prediction system for World Finals 2025: How viewers received free rewards
Supercell has launched an updated match prediction system directly on the official event site. Players could earn in-game values by correctly guessing the series winners. Let’s take a closer look at the mechanics.
Authorization via Supercell ID. The first step is to log in via the official tournament website or the in—game ratings menu. After confirming your account, you can access the forecast functionality, leaderboards, and personal progress tracking.
Daily match predictions. Before each match, participants were asked to choose a favorite by clicking the “Make a forecast” button on the specific match page. The system counted the attempt regardless of the result, accruing a basic amount of Pro Pass XP for the very fact of participation.
Study team profiles before betting. The platform provided detailed statistics for all 16 teams, including last year’s champion HMBLE. The players could analyze the victory figures, the history of meetings and the current shape of the lineups to improve the accuracy of their predictions.
Free rewards: what you could earn. Supercell distributed generous gem rewards for active participation in the event. The maximum prize was 10,000 gems for those who guessed all 27 matches of the tournament. Even partially correct forecasts brought tangible bonuses.
In addition to the crystals, the participants received:
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Pro Pass XP is an experience for leveling a combat pass, which was awarded instantly after each prediction attempt.
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Star points is a special currency for buying exclusive skins in the store.
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Viewing badge — a unique badge confirming the viewing of the World Cup final
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Waffle items and hygiene box are themed cosmetic items available only to event participants
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Quiz bonuses — additional rewards for correct answers in tournament quizzes
The MVP voting system allowed fans to vote for the best player in each episode, earning extra points for the in-game rating.
World Finals 2025 results
The 2025 World Finals have become more compact, chamber-like and less noisy, but the corresponding broadcasts, performances and the DreamHack Stockholm format still created an atmosphere familiar to fans. The finals are still an opportunity to receive free rewards, plunge into the competitions of the top teams and support your favorite teams. And for those who like to analyze numbers, this season is a rare example when the viewership drop did not prevent individual episodes from collecting impressive peaks and showing that interest in the game lives not only in records, but in moments where the struggle is really felt.
The future of Brawl Stars esports: forecasts and changes expected in 2026
The declining viewer interest in the World Finals 2025 raises serious questions for Supercell about the future of the game’s esports ecosystem, and viewers have seen an increase in interest in international meetings once again. On the one hand, a stable base of loyal fans continues to follow top teams like Crazy Raccoon. On the other hand, the lack of mass coverage may affect the investment attractiveness of the discipline.
According to rumors, Supercell is considering the return of a major stage instead of a fully autonomous event like DreamHack Stockholm. Many expect that in 2026 there will be an expanded forecasting system with improved prediction system bonuses, new free rewards sets and great opportunities for long-term participation.
One thing remains unchanged: mobile esports continues to evolve, and Brawl Stars remains one of the key players in this market. The final at DreamHack Stockholm, despite the drawdown in viewers, showed a high level of play and gave fans new emotions and shocking moments with the strongest teams on the planet.
If everything goes in the direction that the players and team managers are talking about, 2026 will be able to bring back a new reaction to the mass event in a positive way, where every stage — from the groups to the playoffs – feels like an integral part of a big season.
