HanseMerkur becomes official naming partner for the VALORANT Challengers DACH
In a significant development for the VALORANT esports scene, HanseMerkur, a leading German insurance company, has taken on the prestigious role of being the official naming partner for the highly anticipated VALORANT Challengers DACH (Germany, Austria, and Switzerland) league. This strategic partnership marks an expansion of HanseMerkur’s existing involvement in VALORANT esports for the year 2024.
With their deepening commitment to the VALORANT community, HanseMerkur will not only lend their name to the league but also actively contribute to its organization. Their expertise and resources are expected to enhance the overall quality and professionalism of the VALORANT Challengers DACH league, ensuring a top-notch competitive experience for players and viewers alike.
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The HanseMerkur logo will be posted on the event’s social networks
As part of the partnership agreement, HanseMerkur’s logo will receive prominent exposure on the event’s social media platforms and live stream, ensuring increased brand visibility for the company. Additionally, HanseMerkur will have its own dedicated segment called “HanseMerkur Instant Replay,” providing an additional avenue for brand promotion during the event.
HanseMerkur, established in 1969, is a renowned German insurance company specializing in health and travel insurance. With a strong foothold in the industry, the company brings a wealth of experience and expertise to the table.
Since 2020, HanseMerkur has been actively supporting the esports community in the DACH region. Notably, the company has been involved with Agent’s Range, a prominent German VALORANT community, and has sponsored their Kingdom Calling tournament. Furthermore, HanseMerkur was a valued partner of the previous iteration of Challengers DACH, the DACH VALORANT League.
This year, HanseMerkur has exciting plans to collaborate with Project V, an operator of amateur and community leagues. By combining the resources of Challengers DACH with those of Project V and their Project Queens competition, the aim is to create compelling content and host regular joint grand finals. This collaboration will not only elevate the esports experience but also foster a sense of unity and engagement within the community.
HanseMerkur’s continued investment in the esports ecosystem demonstrates its commitment to supporting and nurturing the growth of esports in the DACH region. By leveraging their expertise and partnering with key stakeholders, HanseMerkur aims to create unforgettable experiences for players, fans, and the wider gaming community.
HanseMerkur Challengers DACH: Evolution League
The HanseMerkur Challengers DACH: Evolution League is an integral part of Riot Games’ global VALORANT Challengers ecosystem, serving as a prominent second-tier league within the international VCT (VALORANT Champions Tour) system. The highly anticipated HanseMerkur Challengers DACH league is scheduled to commence on February 10th, marking the beginning of an exciting chapter in the VALORANT competitive scene.
The organization and management of the DACH Challenger circuit are in the capable hands of Freaks 4U Gaming, a renowned gaming and esports marketing agency. Working in collaboration with the non-profit organization Diversity in Esports, Freaks 4U Gaming has been instrumental in curating an exceptional esports experience. Established in 2011, the agency has garnered expertise in esports content creation and broadcast production, ensuring top-notch quality for the league.
In a significant development, NODWIN, an Indian esports company, recently made a noteworthy €8 million investment in Freaks 4U Gaming. This investment resulted in NODWIN acquiring a 13.51% stake in the agency, signifying a strong show of support for the esports industry’s growth and potential.
As the 2024 VALORANT competitive season approaches, the esport has witnessed remarkable progress and enhancements. Towards the end of 2023, Riot Games released a public letter outlining their plans for VALORANT in 2024. These plans included exciting features such as team skin bundles, adding a new layer of customization and identity to the game.
To keep fans informed and engaged, VALORANT also revamped its in-game Esports Hub, providing a centralized platform for fans to stay updated on teams, players, and upcoming events. This hub serves as a valuable resource for enthusiasts who want to immerse themselves in the world of VALORANT esports and stay connected with the latest developments.
With the HanseMerkur Challengers DACH league and the continuous efforts of Riot Games, Freaks 4U Gaming, and other stakeholders, the VALORANT esports community can look forward to a thrilling and dynamic competitive season in 2024. The stage is set for an unforgettable display of skill, teamwork, and intense gameplay.
