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Photo by: Call of Duty

Activision Blizzard has started approaching esports organizations which might be interested in taking part in the city-based Call of Duty franchised league, ESPN’s Jacob Wolf reports. According to the report, Activision Blizzard has set a the franchise price at $25 million per team and has approached various brands among those currently involved in the company’s existing esports infrastructure.

The latter includes the Overwatch League (OWL) and, of course, the Call of Duty World League (CWL) Pro League. Both tournaments have attracted multiple major brands, some of which even overlapping. CWL Las Vegas champions OpTic Gaming have presence in OWL through Houston Outlaws. Gen.G and EnVy are two more brands actively competing in both leagues (through Seoul Dynasty and Dallas Fuel in OWL, respectively).

According to ESPN, Activision Blizzard has asked potential franchises “for a non-binding indication of interest within the next 14 days.” As with OWL, one of the the developer’s main selling points is exposure and stability, as relegation is to be removed once the geolocated league kicks off.

The CWL is currently in its fourth season, having started in 2016 with Activision Blizzard’s acquisition of Major League Gaming. Thus far, CWL has crowned three different champions in Team EnVy, OpTic Gaming and Evil Geniuses. The entire circuit will award more than $5.4M by the time the $2 million World Championship concludes some time this August.

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