Immortals LLC has announced a partnership between its Overwatch League team, the Los Angeles Valiant, the Immortals brand and St. Jude Children’s Research Hospital.
The first of its kind partnership has seen a commitment of $500,000 over the next two years in support of “Finding cures. Saving children.®,” the St. Jude mission.
We hope you're as proud as we are to announce LA Valiant and @Immortals are partnering with @StJude. We unite behind this mission: Finding cures. Saving children. https://t.co/xktv7h3RzP pic.twitter.com/KPaE7q1Wlp
— Los Angeles Valiant (@LAValiant) December 18, 2018
“We appreciate the opportunity to create a new, dynamic way to engage with esports fans and introduce our mission to new potential supporters,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital in the announcement. “Through this partnership, we look forward to working with Immortals and the LA Valiant, as well as the large and growing esports fan community who continues to generously support the patients, families and lifesaving mission of St. Jude Children’s Research Hospital.”
This isn’t the LA Valiants first foray into fundraising and supporting great causes. During the 2018 inaugural Overwatch League season, the team raised thousands of dollars with its Be Valiant events and Live the Legacy campaign during the playoffs to support St. Jude.
“It is part of our organizational DNA to give back to the communities that we serve and represent,” said Noah Whinston, Executive Chairman of Immortals and Los Angeles Valiant, formerly CEO. “We believe wholeheartedly in the mission of St. Jude, and it is an honor to work with a partner that shares our values of inclusivity. It’s incredible that families at St. Jude never receive a bill, so they can focus on what matters most – helping their child live.”
The two partners will work together to create initiatives for fundraising throughout the esports community and Overwatch League in particular. These will include both in-person and digital events.
The first of which is slotted for December 19 when Joshua “Ah Craaaap” Sharon, a member of the Immortals Clash Royale team will conduct a six-hour charity stream. You can check it out and show support at his channel here. Can’t catch the stream? You can support the cause directly here.
Fans will be have the opportunity to get exclusive merchandise cobranded with LA Valiant and St. Jude through the partnership.