With many esports organizations recently and currently making their moves to professional level headquarters, 100 Thieves is the most recent to open to the public.
The 100 Thieves Cash App Compound as its formally titled will house “facilities for esports training, apparel design & retail, entertainment production, and business headquarters,” the press release states.
A brand built around fashion just as much as esports, the new headquarters will feature a retail storefront to house the brand’s apparel which typically sells out almost immediately online. 100 Thieves “has sold out over a dozen apparel drops in its first two years – each in under 30 minutes,” according to the organization.
“The 100 Thieves Cash App Compound is the product of our vision to build a new category of company – a lifestyle brand born from gaming,” Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves explained.
100 Thieves has made major strides in recent times and has risen to join some of the most prominent organizations in the world in the top 10 most valuable esports brands after only two years in existence. In addition, the organization has “built the fastest growing YouTube channel in esports for 2018 and 2019,” the release states.
The organization co-owned by Nadeshot, Drake, Scooter Braun, and Dan Gilbert fields teams in popular titles such as League of Legends, Counter-Strike: Global Offensive, Fortnite, and more.