Epic Games will work with event and talent management company IMG to distribute the upcoming Fortnite World Cup to multiple media partners worldwide, SBJ Daily reports.
The report comes following Epic Games’ long silence on how the event will be streamed and on which channels besides the obvious ones in Twitch, YouTube, Twitter, Facebook and the Fortnite in-game client. Stuart Saw, senior VP of Endeavor (formerly known as WME | IMG), said that selling broadcasting rights, and thus imposing some kind of exclusivity, goes against Epic’s wish to make Fortnite as accessible as possible.
“If you sell media distribution, you’re cutting out people because linear needs some form of exclusivity,” Saw said, adding that Epic “wants the event to be 100% accessible.”
What IMG (part of the Endeavor parent company) will do for Epic is use its network of partners to spread the Fortnite World Cup to a multitude of channels. According to SBJ’s report, this includes IMG’s 33 digital media partners around the world, in addition to Sport 24, IMG’s in-flight channels used by 13 airlines, including American Airlines, Fly Emirates, Lufthansa, Qatar Airways, and Turkish Airlines. So whether you’re on land or airborne, chances are you’ll have access to the Fortnite World Cup.
The tournament itself is happening July 26-28. The prize pool is whopping $30M, which would make it the second highest-paying event in esports history behind Dota 2’s The International 9, whose prize pool recently broke the $30M mark.