The battle between the most popular broadcast platforms continues as YouTube reveals the signing of three more stars. Rachell “Valkyrae” Hofstetter, Lannan “LazarBeam” Eacott and Elliott “Muselk” Watkins have made the move to YouTube from Amazon-owned Twitch.
The Google-owned platform and competitor to the likes of Twitch, Mixer, and Facebook Gaming had previously signed Jack “CouRageJD” Dunlop as they threw their hat into the ring following Mixer’s signing of Tyler “Ninja” Blevins in August and Michael “Shroud” Grzesiek in October. Valkyrae is a member of the same esports/gaming organization as CouRageJD, 100 Thieves.
The signing of three more prominent Twitch stars shows YouTube’s commitment to bringing over talent and upping their stake in the live streaming game.
Twitch currently holds rounds 67% of the market while YouTube comes in second at 27.5% based on stats from Streamelements and Arsenal.
The streaming space is becoming increasingly desirable as the number of hours watched and viewership continues to grow. The recent boom of influencer marketing has helped to provide a way for many live streamers to pursue the gig full-time.
The three new signings to YouTube are certainly not going to be too stressed for cash as their popularity almost certainly garnered them a healthy contract alongside other sponsorships and monetization options they may have.